Citroën gets new brand logo for future models

Citroën gets new brand logo for future models

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Recently, car manufacturers have been tweaking their brand identities to match the new era of automobiles and Citroën is the latest marque to follow suit.

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This is the 10th evolution in the brand's 103 years of existence since André Citroën adopted the original design in 1919. Before the end of September, a new Citroën concept bearing the new logo will make its debut followed by new vehicles from mid-2023 onwards.

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Also, Citroën says it will also introduce a new design language in which the new logo will clearly be a recognizable signature on all its models. Not that alone, the new insignia is complemented by a new slogan that reads 'Nothing Moves Us Like Citroën' and will be used selectively in corporate and product communications and activities.

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Regarding the new logo, it spawns wider and more prominent chevrons contrasted and surrounded by a softer vertical oval frame, thanks to the help of the Stellantis Design Studio as well as Citroën's design team.

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The new identity ushers the brand towards pushing for electrification as part of the parent company's Dare Forward 2030 plan to have passenger cars that are all-electric by 2030. 

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