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Audi celebrates 40 years of Audi Sport by honoring its legends

Audi is honouring 40 years of its sports division by looking at its past and future.

Jordan Schmidt
October 10, 2023
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Audi celebrates 40 years of Audi Sport by honoring its legends

  

Audi's racing history is one filled with celebration, innovation, and impressive engineering. Celebrating 40 years of Audi Sport GmbH is a massive milestone for this highly-appreciated German manufacturer. To understand just what this brand has accomplished, you need to look into the past with industry-changing cars like the Audi Quattro.

 

Beginning in 1983, Audi developed a new programme called Quattro GmbH, which, as of 2016, changed its name to Audi Sport GmbH. The Quattro is clearly the machine behind the name, forever changing rally thanks to its advanced all-wheel-drive system. Audi Sport continues to reshape the brand by producing impressive machines that have grabbed the hearts of many enthusiasts out there.

 

One of the ways the brand is giving back to its clients and fans is through an exclusive event at the Audi Forum Neckarsulm factory grounds on October 14, 2023. Audi's top brass will be presenting their vision for the future of Audi Sport, and attendees will get a front-row seat to the company's past and present.

 

Visitors will be able to explore the facility responsible for vehicles like the R8 and RS e-Tron GT. In addition, there will be a number of displays available to guests that showcase Audi's classic models.

 

The Nürburgring 24 Hours in May of this year was the first event at which they celebrated their 40th anniversary. However, on the 14th of this month, the festivities will continue as a way to honour Audi Sport's origins while also looking ahead to the company's promising future.

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