Video: Fiat builds a car out of naked people

18 July, 2013 | by Benedict Pather

If eye-widening attention is what the marketing team at Fiat were after – then mission accomplished. Take a look at behind-the-scenes footage of a group of performers, adorned in body paint, twisting in such a way that collectively, they resemble a Fiat 500 Abarth. We suspect that this campaign should do well to grab potential buyers by the horn. Wouldn’t you agree?

     

Tags: , , , , , ,


Back to Top ↑
  • Poll of the Week

    Which was your favourite limited edition Hilux?

    • Legend 30
    • Legend 35
    • Legend 40
    • Legend 45
    • Dakar Edition
  • Subscribe to our Newsletter