Video: Fiat builds a car out of naked people

18 July, 2013 | by Benedict Pather

If eye-widening attention is what the marketing team at Fiat were after – then mission accomplished. Take a look at behind-the-scenes footage of a group of performers, adorned in body paint, twisting in such a way that collectively, they resemble a Fiat 500 Abarth. We suspect that this campaign should do well to grab potential buyers by the horn. Wouldn’t you agree?

     

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