Video: Fiat builds a car out of naked people
If eye-widening attention is what the marketing team at Fiat were after – then mission accomplished. Take a look at behind-the-scenes footage of a group of performers, adorned in body paint, twisting in such a way that collectively, they resemble a Fiat 500 Abarth. We suspect that this campaign should do well to grab potential buyers by the horn. Wouldn’t you agree?