The Datsun makes a comeback

25 February, 2013 | by Benedict Pather

Once upon a time there was a brand that stood out as a passenger vehicle, sports car and rally legend. You may remember its square-shaped saloon or two-door coupe with the grungy engine and scary back lights. Perhaps you even had one or learnt how to drive on one. Well the masculine maverick returns and is scheduled to make its comeback by the end of 2014.

This follows Japanese car maker Nissans announcement to breathe life into their iconic Datsun brand after it was discontinued in the early eighties. Nissan went as far as calling this ambitious revival the Nissan Power 88 mid-term plan. Eight of course being a notorious number as signature skid marks, over the last 30 or so years, earned this car its stripes at undercover street races and burnouts.

According to Nissan’s corporate VP Vincent Cobee, “The return of Datsun is integral to our expansion in fast-growing markets where there is a mushrooming upwardly-mobile segment.” Cobee also mentioned that their flagship cars will sell for under R100 000. They claim that this time they’ll be going for “value and reliability” but then again that’s what they all say.

Datsun has already been scheduled for launch in India, Indonesia and Russia and will now return to our fare shores. Have fans moved on and outgrown the Datsuns appeal or will this old school rebel be welcomed by a new generation of driving enthusiasts? Well we certainly hope so. Check out this video to get a glimpse into the history of this loved car.


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