Siya Kolisi signs deal with Audi
Johannesburg – On Tuesday Audi South Africa announced that DHL Stormers player Siya Kolisi, is the latest celebrity to join their group of brand ambassadors.
The 22 year old up-and-coming rugby player has been selected to promote the German automakers new A3 Sportback. He joins an a-list circle of South African personalities representing the brand, which include, Olympic gold medalist Cameron van der Burgh and singer-song-writer Lira.
“Siya Kolisi perfectly represents the Audi brand value of ‘Sporty’ and we are very excited to partner with one of South African rugby’s most talented young players”, said Ryan Searle, Head of Audi South Africa.
It is currently unclear what exactly Kolisi will be doing in his role as brand ambassador but no doubt advertising campaigns and other promotional events will be part of the game.
Read our report on the new Audi A3 Sportback then tell us – what impact do you think Stormers loose forward, Siya Kolisi, will have on the Audi brand?