A passenger-car bottleneck at Ford South Africa has developed. Some of 2018’s stock (Focus, Fiesta ST, Mustang) hasn’t been disgorged on our shores because Ford is busy satisfying their main markets ahead of our little daub on the spreadsheet. Not that those will affect the outcome in the bigger picture of Ford’s global strategy to discontinue passenger cars by 2022, bar the Mustang.
So to avoid this new model prejudice, you need to buy a bakkie. In this product segmentation our market size punches well above its weight, granting us access to bakkies at the same time as Australia and America.
If it’s a Ranger you’re after, your needs will be met rather swiftly this year because today marks the start of new Ford Ranger production at Pretoria’s Silverton Plant.
Now for some hyperbolic quotes:
“Following the investment of over R3-billion in our local operations and extensive upgrades to our plants over the past 18 months, we are delighted to see the first of the new Ford Ranger models coming off our production line,” says Neale Hill, Managing Director, Ford Motor Company Sub-Saharan Africa Region.
“This is an extremely important and exciting year for the Ford Ranger, which will also see the launch of the first-ever Ranger Raptor that is undoubtedly one of this year’s most highly anticipated new models,” Hill adds.
“The 2019 Ford Ranger will deliver more power, greater fuel efficiency, enhanced refinement and even more advanced technologies when it goes on sale in the coming months, and we are confident it will once again set the benchmark in the extremely competitive pickup segment.”
Did you skim through those? Now head over here to read about the new Ford Ranger.