Surprise! Nissan’s marketing team is back in Ten Things with another zany idea. Fresh from driving up Goodwood’s hill climb on two wheels, and creating a pooch-friendly X-Trail, they’re now using the rest of this year’s marketing budget developing a prototype sweat-sensing car seat that saves lives.
The technology, developed in collaboration with Dutch design company Droog, is called Soak and changes the seat colour (from blue to yellow) if your back sweat is high in salt, suggesting that you’re dehydrated. Or enjoyed a Chinese takeaway the previous evening.
It’s due to research by the European Hydration Institute and Loughborough University that found dehydrated drivers were as accident prone as those who had drunk alcohol.
So remember, kids. Keep the fluids up on long drives.